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HOWE AND RUSLING, INC.

Business and Investment Profile

The HOWE AND RUSLING, INC. is a privately held investment adviser that advises $2.03Bn in regulatory assets under management held in 0 SEC fund types across 0 investment strategies. HOWE AND RUSLING, INC. is a Retail Wealth A retail wealth manager is a manager whose >=75% of total assets under management are managed for individual investors through retail advisory or brokerage channels. Manager. Assets increased by 50.82% over the last 5-years.

Regulatory Profile

The Group has been registered with the SEC for 85.13 years and is comprised of 1 filing and 0 relying advisers. They operate out of 3 office locations with their Headquarters at 165 CULVER RD SUITE 100, ROCHESTER, NY. The Group has not been subject to regulatory enforcement actions. They are regulated by 1 US and Non-US bodies.

Employee Profile

They have 24 employees comprised of 17 investment and 7 non-investment staff. The total number of Employees increased by 33.33% over the last 5-years.

Asset Profile

Their $2.03Bn in assets advised are owned by 0 private funds, 0 public funds and BDCs and 37 other accounts. Assets of High Net Worth Individuals clients own $1.5Bn or 73.85% of Total Assets and Individuals own $351.79mn or 17.36% of Total Assets.

Investment Strategy Profile

The Group's top investment strategies include , representing of total assets, respectively.

Client Profile

They advise 5 types of clients, top clients are High Net Worth Individuals and Individuals.

Service Provider Profile

The Group uses 0 Fund Administrators, 0 Fund Auditors, 0 Prime Brokers, 0 Custodians and 0 Marketers. It does not report a third-party Fund Administrator in 0 private funds with $0 in assets.

Fee Profile

The Group discloses advisory fees, fixed fees and management fees.

Sub-Advisers

HOWE AND RUSLING, INC. names 0 sub-advisers to 0 different funds advised by the group. The Group has been named as the sub-adviser to 0 funds.

Business Complexity/Risk Profile

They have a HIGH-WATCH risk business model that requires a high degree of process maturity to manage operational risk. A Manager Group has a "High Complexity" when 25% or more of 63 business conditions measured require a high level of process maturity to manage the risk. The "Watch" suffix indicates that one or more of the following business conditions carry a high-complexity score: 1) % Fund Assets Valued Internally, 2) prior Regulatory Violations, 3) Unqualified Audits, 4) Multi-Functional C-Suite and 5) Business Concentration Risk with an Auditor or Administrator.

In HOWE AND RUSLING, INC.'s case, they have 7 business conditions that require high process maturity and 1 Watch Factors.

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Keywords: [RUSLING,, HOWE, AND]
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