George Evans
March 15, 2021

In Conversation with Convergence, Episode 2: George Evans and Dario Pogliano Discuss Advisers Moving Down Market

Dario Pogliano interviews George Evans on league tables from February 2020 to February 2021: administrators ranked one through five grew assets about 7.5% against market growth of almost 12%, administrators ranked six and below grew almost 18% to 20%, and auditors ranked 5 through 10 grew about 20%.

Post Summary

What is Episode 2 about?

Dario Pogliano interviews George Evans on league table results for fund administrators and auditors from February 2020 to February 2021, including market growth, self-administration, growth by tier, and the Convergence clients Evans highlights.

How did the private funds market grow, according to Evans?

Advisers disclosed over 90,000 private funds, an increase of over 5,000 funds (up about 6%), with assets of $20.7 trillion, an increase of $2.15 trillion (up close to 12%).

Which administrators grew fastest?

Evans says administrators ranked one through five grew assets about 7.5%, below the market’s almost 12%, while ranks six through ten grew almost 18%, ranks 11 through 25 grew 20%, and ranks 26 through 600 grew 20%. He says advisers are clearly moving down market.

How large is the self-administered market?

Evans says 31,000 of the 90,000 funds, a little over a third, are self-administered, up about 1,000 funds from a year earlier. They are 34% of all private funds, down from 35% in 2020, with almost $5 trillion in assets, up close to 9.5%.

What does Evans say about auditors?

Asset growth was about 11%. The Big Four kept pace at about 10.5%, auditors ranked five through ten grew about 20%, and auditors ranked 11 through 25 grew 16%, which Evans calls 50% greater than the market. The top 25 auditors won 71% of new funds and about 88% of new fund assets.

What does Evans expect next?
He does not see consolidation near term, expects advisers to keep moving down market, says closed-end growth will outpace open-end growth, expects large European administrators coming to the U.S. to challenge some large U.S. administrators, and expects a shakeout among the top 10 audit firms.

How did the private funds market grow from February 2020 to February 2021?

George Evans, a co-founder of Convergence, opens by saying there are over 600 fund administrators and 500 audit firms servicing the private markets. He says Convergence focuses on over 40,000 SEC and state registered investment advisers, monitors close to 400,000 funds globally, and has produced league table and market share data over the last seven years. Dario Pogliano interviews him on year-over-year growth.

Evans says advisers disclosed over 90,000 private funds, an increase of over 5,000 funds, up about 6%, and assets of $20.7 trillion, an increase of $2.15 trillion, up close to 12%. He says the top 25 administrators won 44% of about 8,900 funds disclosed, all other administrators won 20%, and advisers who self-administered kept about 36%. The top 25 won 55% of the $1.3 trillion in new fund assets, all other administrators 11%, and self-administered funds about 34%. He says Convergence continues to see very strong year-over-year growth in private equity and venture capital funds and assets.

How large is the self-administration market?

Evans says that of the 90,000 funds, 31,000, a little over a third, are self-administered, up about 1,000 funds from the same time last year. He says they represent 34% of all private funds, down from 35% in 2020, a trend he says Convergence continues to see inching downward, and that self-administration has moved through hedge funds and is now moving through closed-end funds. He says the value of self-administered assets totals almost $5 trillion, up close to 9.5%, or 24% of all private fund assets.

Evans says new fund launches are down year over year, but that fertile growth opportunities exist for administrators: those with the right technology can pick up valuable growth in private equity and venture capital as advisers continue outsourcing existing and new funds to third-party administrators. He cites cost pressures at advisers, lack of scale, and the need to leverage technology spend as reasons advisers will keep moving this business to fund administrators.

Which administrators grew fastest?

Evans says asset growth year over year was almost 12%, and that administrators ranked one through five, which he calls the behemoths, grew about 7.5% and were not keeping pace. He says administrators ranked six through ten grew almost 18%, those ranked 11 through 25 grew 20%, administrators ranked 26 through 600 grew 20%, and the self-administered market grew about 9.5%. He says the top 10 administrators should study this dynamic.

Evans says a few administrators had notable decreases in funds and assets in the market share league tables, and that the headline is that advisers are clearly moving down market with administrators.

How did auditors perform?

Evans says advisers disclosed close to 90,000 private funds in total, an increase of almost 4,300 funds, up 5%, with assets of about $20.3 trillion, a net increase of over $2 trillion, growth of almost 11%. He says the top 25 auditors won 71% of the nearly 9,000 new funds disclosed, all other auditors about 6%, and about 23% of those funds did not report a fund auditor. The top 25 auditors won about 88% of the new fund assets, almost $1.3 trillion, all other auditors about 2%, and about 10% of the funds that did not disclose an auditor accounted for the rest.

Evans says funds not reporting an auditor are a very large number and an opportunity: the fund may be in the process of selecting an auditor or may not be subject to an audit, and the former creates a business opportunity for audit firms.

Against asset growth of about 11%, Evans says that unlike administrators, the Big Four kept pace and grew about 10.5%. He says auditors ranked five through ten grew about 20%, which he calls double the market, and auditors ranked 11 through 25 grew 16%, which he calls 50% greater than the market. He says advisers are also moving down market in selecting auditors.

Which Convergence clients did Evans highlight?

Evans names five administrators and four auditors as Convergence clients with notable results in the period. His figures are as stated in the episode, in February 2021.

Convergence-client administrators highlighted by George Evans, February 2020 to February 2021

FirmRank in net new fundsNet new funds addedGrowth in funds, as statedOther results, as stated
Gen II Fund Services1Close to 400Up 35%Success driven in the closed-end market (private equity, real estate, venture capital); league table position to 13 from 15
SEI2Close to 300Up about 13%Ranks 5 in private funds; private assets up almost 36%; market share up over 22%; league table position held at 6
Morgan Stanley7Well over 200Up about 19%Ranks 13 in private funds; driven largely by hedge funds adding close to 200; private assets up close to 20%; league table position to 8 from 9
Alter Domus8Close to 200Up about 14%Ranks 11 in private funds; driven by private equity, hedge fund, and venture capital; private assets up over 40%; league table position to 12 from 14
Apex11About 140Up about 10%Ranks 9 in private funds; driven largely by private equity and real estate; private assets up 22%

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Convergence-client auditors highlighted by George Evans, February 2020 to February 2021

FirmRank as statedChange from 2020Results, as stated
PwC1 in total private fundsMaintained its 2020 rankingPrivate equity assets up almost 18%
Deloitte4 (and 3 in assets)No change from its 2020 rankingAssets up about 12%, primarily due to private equity
EisnerAmper6 in total private funds; 8 in total assetsSame funds ranking as 2020Funds up about 24%; assets up almost 8%
BDO8Up one spot from its 2020 rankingFunds up almost 5%

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What did Evans say to watch next?

Evans says it does not seem to him that the administrator and auditor industries are consolidating, and that Convergence does not see it happening near term, though he sees interesting M&A activity all the time. He says it certainly seems advisers will continue to go down market, and that administrators and audit firms really need to operate across all asset types. He says closed-end growth will continue to clearly outpace open-end growth.

Evans also says he sees very large, complex, European-based administrators coming to the U.S. who, over the next few years, will give some large U.S. administrators a real run for their money, and that he expects a little shakeout in the top 10 audit firms, with some firms showing momentum and others a lack of it.

How do the league table figures compare by group?

The figures below are as Evans states them, rounded or approximate.

Share of new funds and new fund assets won, February 2020 to February 2021, as stated by George Evans

MarketGroupShare of new fundsShare of the $1.3 trillion in new fund assets
Fund administrationTop 25 administrators44% of about 8,900 new funds55%
Fund administrationAll other administrators20%11%
Fund administrationSelf-administeredAbout 36%About 34%
AuditTop 25 auditors71% of nearly 9,000 new fundsAbout 88%
AuditAll other auditorsAbout 6%About 2%
AuditFunds with no auditor reportedAbout 23%About 10%

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Asset growth by tier, February 2020 to February 2021, as stated by George Evans

MarketGroupAsset growth, as stated
Fund administrationOverall marketAlmost 12%
Fund administrationAdministrators ranked 1-5About 7.5%
Fund administrationAdministrators ranked 6-10Almost 18%
Fund administrationAdministrators ranked 11-2520%
Fund administrationAdministrators ranked 26-60020%
Fund administrationSelf-administered marketAbout 9.5%
AuditOverall marketAbout 11%
AuditBig FourAbout 10.5%
AuditAuditors ranked 5-10About 20% (19% in his closing recap)
AuditAuditors ranked 11-2516%

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These are 2021 figures; Convergence's current league tables are published in its monthly league tables post.

Topics Covered

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TimeTopicSpeaker(s)What is coveredSection in this post
0:00IntroductionEvansConvergence overview and what the episode coversHow did the private funds market grow from February 2020 to February 2021?
1:06Market growth and new funds won by administratorsPogliano, Evans90,000 funds; $20.7 trillion in assets; top 25 sharesHow did the private funds market grow from February 2020 to February 2021?
2:27Self-administration and growth opportunitiesEvans31,000 self-administered funds; 34% share; outsourcing opportunityHow large is the self-administration market?
3:56Administrator growth by tierEvansRanks 1-5 versus ranks 6-600; advisers moving down marketWhich administrators grew fastest?
5:36Convergence-client administratorsPogliano, EvansFive administrators and their resultsWhich Convergence clients did Evans highlight?
8:18Auditors: market growth and new fundsEvansTop 25 shares; funds with no reported auditorHow did auditors perform?
9:04Funds with no reported auditorEvansReasons and the opportunity for audit firmsHow did auditors perform?
9:58Auditor growth by tierEvansBig Four, ranks 5-10, ranks 11-25How did auditors perform?
10:48Convergence-client auditorsPogliano, EvansFour auditors and their resultsWhich Convergence clients did Evans highlight?
12:14Closing takeaways and outlookPogliano, EvansConsolidation, down-market trend, European entrants, audit shakeoutWhat did Evans say to watch next?
View the Full Podcast Transcript

Key Points

How did the private funds market grow, according to Evans?

  • Funds. Advisers disclosed over 90,000 private funds, an increase of over 5,000, up about 6%.
  • Assets. Assets were $20.7 trillion, an increase of $2.15 trillion, up close to 12%.
  • New funds. The top 25 administrators won 44% of about 8,900 funds, other administrators 20%, and self-administered funds about 36%.
  • New fund assets. The top 25 won 55% of the $1.3 trillion, other administrators 11%, and self-administered funds about 34%.
  • Strong segments. Evans says private equity and venture capital funds and assets continue to show very strong year-over-year growth.

What did Evans say about self-administered funds and the opportunity for administrators?

  • Size. 31,000 of 90,000 funds, a little over a third, up about 1,000 funds year over year.
  • Share. 34% of all private funds, down from 35% in 2020.
  • Assets. Almost $5 trillion, up close to 9.5%, or 24% of all private fund assets.
  • Launches. New fund launches are down year over year.
  • Opportunity. Administrators with the right technology can pick up growth in private equity and venture capital as advisers keep outsourcing, driven by cost pressure, lack of scale, and technology spend.

Which administrators grew fastest, according to Evans?

  • Market growth. Asset growth was almost 12%.
  • Ranks 1-5. About 7.5%, which he says is not keeping pace.
  • Ranks 6-25. Almost 18% for ranks 6-10 and 20% for ranks 11-25.
  • Ranks 26-600. 20%.
  • Evans’s reading. Advisers are clearly moving down market with administrators, and the top 10 administrators should study the dynamic.

What did Evans say about auditors?

  • Market growth. Close to 90,000 funds, up almost 4,300 (up 5%), and assets of about $20.3 trillion, growth of almost 11%.
  • New funds. The top 25 won 71%, all other auditors about 6%, and about 23% did not report an auditor.
  • New fund assets. The top 25 won about 88%, other auditors about 2%, and about 10% went to funds that did not disclose an auditor.
  • Growth by tier. The Big Four grew about 10.5%, ranks 5-10 about 20%, and ranks 11-25 16%.
  • Funds with no auditor. They may be selecting an auditor or not subject to an audit, and the former is an opportunity for audit firms.

Which Convergence clients did Evans highlight?

  • Gen II Fund Services. Ranked 1 in net new funds, adding close to 400, up 35%.
  • SEI. Ranked 2 in net new funds, adding close to 300, with private assets up almost 36%.
  • Morgan Stanley, Alter Domus, and Apex. Ranked 7, 8, and 11 in net new funds, with private assets up close to 20%, over 40%, and 22%.
  • PwC and Deloitte. PwC held rank 1 in total private funds with private equity assets up almost 18%; Deloitte’s assets rose about 12%.
  • EisnerAmper and BDO. EisnerAmper’s funds rose about 24%; BDO moved up one spot with funds up almost 5%.

What did Evans say to watch next?

  • Consolidation. He does not see it happening near term, though M&A activity continues.
  • Down-market trend. He says it certainly seems advisers will keep moving down market.
  • Asset types. Administrators and audit firms really need to operate across all asset types.
  • Closed-end growth. He says it will continue to clearly outpace open-end growth.
  • European entrants and audit shakeout. He expects large European administrators coming to the U.S. to challenge some large U.S. administrators, and a little shakeout in the top 10 audit firms.

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