Revenue Growth Support - Tactical Business Development
Profile of the client
$100bn Fund Administrator (FA)
The firm needed an independent assessment of its growth potential relative to its competitors. They wanted to identify the size of the addressable market and determine potential return on investments for their target market segments.
Convergence Competitive Analysis and Sales Advisory Services™ was utilized to establish the client’s growth versus peers, along with the market segments it was winning and not winning. Convergence analyzed what is a typical fair share to its competitors of new business and provided alerts to them for new business opportunities in the market. Convergence provided ongoing monitoring and semi-annual updates were provided to track progress against their growth initiatives.
The client increased sales by a 3-fold within the next three years by targeting business identified by Convergence that they could win. Given their capabilities they focused sales on advisers who were experiencing operational and compliance stresses. The administrator improved its league table position from the lower middle third to the Top 10 through organic growth.
Supporting Business Development and Client Management
Related Case studies
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